Ad formats

Display ad formats & specifications.

Every unit we serve follows IAB standard dimensions, so advertisers can reuse existing creatives and publishers get maximum demand.

300×250

Medium Rectangle

300 × 250

The workhorse of display. Fits in-content, sidebar, and mobile layouts.

Top demandDesktopMobile
336×280

Large Rectangle

336 × 280

Slightly larger rectangle for in-article placements with more visual impact.

DesktopIn-content
728×90

Leaderboard

728 × 90

Classic header banner. Excellent above-the-fold viewability.

High viewabilityDesktop
970×90

Super Leaderboard

970 × 90

Wider header unit for full-width desktop layouts.

DesktopHeader
970×250

Billboard

970 × 250

High-impact brand unit. Ideal for product launches and takeovers.

BrandDesktop
300×600

Half Page

300 × 600

Large sidebar canvas with the highest CPMs among standard formats.

Premium CPMDesktop
160×600

Wide Skyscraper

160 × 600

Tall vertical unit for narrow sidebars and gutters.

DesktopSidebar
120×600

Skyscraper

120 × 600

Slim vertical banner for compact side placements.

DesktopSidebar
320×50

Mobile Banner

320 × 50

Standard mobile unit — sticky footer or in-content.

MobileSticky
320×100

Large Mobile Banner

320 × 100

Double-height mobile banner with more room for the message.

MobileIn-content
Creative specifications

Technical requirements for advertisers

FormatDimensions (px)Max file sizeFile typesAnimation
Medium Rectangle300 × 250150 KBJPG, PNG, GIF, HTML5Max 30 s, 3 loops
Large Rectangle336 × 280150 KBJPG, PNG, GIF, HTML5Max 30 s, 3 loops
Leaderboard728 × 90150 KBJPG, PNG, GIF, HTML5Max 30 s, 3 loops
Super Leaderboard970 × 90200 KBJPG, PNG, GIF, HTML5Max 30 s, 3 loops
Billboard970 × 250250 KBJPG, PNG, GIF, HTML5Max 30 s, 3 loops
Half Page300 × 600200 KBJPG, PNG, GIF, HTML5Max 30 s, 3 loops
Wide Skyscraper160 × 600150 KBJPG, PNG, GIF, HTML5Max 30 s, 3 loops
Skyscraper120 × 600150 KBJPG, PNG, GIF, HTML5Max 30 s, 3 loops
Mobile Banner320 × 5050 KBJPG, PNG, GIF, HTML5Max 15 s, 3 loops
Large Mobile Banner320 × 10080 KBJPG, PNG, GIF, HTML5Max 15 s, 3 loops

General rules

Creatives must have a visible border or non-white background, may not mimic system dialogs, and must link to a working landing page matching the ad.

HTML5 creatives

Deliver as a ZIP with a single index.html. Use clickTag. Max 15 initial-load requests. No auto-expanding or auto-audio.

Third-party tags

We accept standard JavaScript/iframe tags from Google Campaign Manager, Sizmek, Adform, Flashtalking and similar ad servers.

Need a format that isn't listed?

We can run custom sizes for direct deals. Get in touch and we'll advise.

Contact us